RightsOS

A deal management platform for UGC creators — it tracks usage rights, flags deals about to expire, and chases late payments.

Brief

UGC creators aged 22–35 juggle 5 or more deals at once, across spreadsheets and chat messages. Brands keep using content after it expires, without consent. There is no central view of which rights have been granted and when they lapse.

Work

• A brand profile (voice, audience, pain points, social proof scaffold)
• A visual identity: dark, minimal, premium · palette #0A0A0F / #F5F5F0 / #F97316
• A logo system with a wordmark where the "OS" stands apart in tone from "Rights"
• Voice guidelines: direct, empowering, creator-first
• A landing page: hero · pain video · feature blocks · pricing · FAQ
• Responsive down to 375px
• A Reddit banner, social cards, email templates
• Meta campaign architecture with a naming convention for platform/objective/funnel/audience
• Targeting: CreatorInterests 22-32 · FreelancerInterests 24-35
• Creative briefs for 22s Seedance videos (9:16 and 16:9)

Highlight

The founder runs campaigns from the first day of launch. Brand consistency across platforms — the landing page, the ads, and the emails all speak the same language.